Why you should treat job applicants as clients

By Barbara du Preez-Ulmi. This article is all about why you should start treating job applicants as clients, how to do so practically and how you’ll benefit from making this change of mind. If you’re already using workflows and website/ app visitor tracking scores that help you categorise potential clients, which you’re then feeding back…Read more Why you should treat job applicants as clients

Cover letters: best and worst

By Barbara du Preez-Ulmi. Cover letters give you an opportunity to set yourself apart when hunting for jobs. Sadly, only few jump to this occasion. Equally disappointing: Hiring companies and recruiters who only ask for a CV, and nothing else. I’ve been on both sides of the fence. I’ve trawled through countless applications in search…Read more Cover letters: best and worst